Why does design matter? It seems self-evident that it does. We spend a lot of time on it, trying to make whatever we’re working on “look good.”

A hierarchy, simply put, ranks the members of a group according to relative importance. For instance, in the military, a private who tells his commanding officer to drop and give him 20 will most likely find that demand going unmet. And when you enter an unfamiliar situation, hierarchies can tell you where to go first. You…

Does your content engage customers, or simply broadcast at them one-way? According to Forbes columnist Christine Comaford, one of the most costly mistakes content marketers make is not getting their Read more…

Although the iPad has only been around since 2010, it’s revolutionized the way we consume media, including magazines. With great design, interactive features and engaging content, these four iPad magazines Read more…

Clear, simple and consistently on-brand design helps move your prospective customers down the slide from strangers to promoters. In fact, design is an often-overlooked but critically important factor in inbound marketing, especially when converting your visitors (people just learning about your business) to leads (potential customers who have given you their contact information). That conversion…

Over the past few years, Google Fonts has grown and evolved into one of the top sources for typefaces. It’s free, it’s easy — and it’s loaded with fonts of Read more…

To put it scientifically: It’s hard out there for a doc.