The inbound marketing platform HubSpot offers a range of certification programs, complete with extensive video training and study materials, that each culminate in an exam.  Do you think it's worth your time to study for and take a lengthy test, in addition to your day-to-day responsibilities, just to put a line on your email signature and…

While all companies stand to gain from joining the largest professional network online, Forbes says that LinkedIn is especially powerful for B2B companies. Unlike Facebook, LinkedIn is designed for professional connection. Many professionals will turn there first when looking for credible companies who can meet their needs. Still not convinced? Consider this: In 2013, LinkedIn was preferred 29% of the…

It can be disappointing, after designing, coding, and sending a bulk email, to see a dismal open rate. According to MailChimp, even the biggest and best companies rarely break a 20% open rate in their email blasts. We all know the drill because we do it ourselves with email we receive: Most of us trash marketing…

Did you know that visitors to your website assess its usability in just a few moments? In fact, the Website Standards Association reports that visitors judge whether to stay or leave a website in just 10 seconds.  Usability is arguably the largest factor in making visitors commit to a webpage — and, therefore, it's a…

Interested in creating an app for your business, publication or service? Good thinking! More than 1 billion smartphones will be sold in 2016, and the app industry is expected to more than double from $11.4 billion in 2014 to $24.5 billion in 2016, according to a study by the University of Alabama at Birmingham's School of…

Content marketing has certainly been " on trend" lately — and it shows no signs of slowing down as the year progresses. If you're like us, you may feel overwhelmed by the seemingly endless stream of conferences and " unmissable" events. It would be easy to spend more time doing professional development at conferences than putting your news…