January 13, 2019Keeping Tabs: How Gmail’s Tabbed Inbox Affects Your Email Marketing The rollout of Gmail’s new tabbed inbox format last May led to all kinds of speculation about declining open rates and sales, but it wasn’t until recently that marketers had real data to evaluate to...Read More
February 15, 2016Why You Need a Brand Standards Document Imagine that you’re sitting down to watch the Big Game. As players file onto the field, you realize that their uniforms aren’t uniform. While some players stuck close to their team’s color palette, nobody is...Read More