Services
Content Strategy
A successful custom media program takes more than pretty pictures and big words. It requires a well-considered content strategy for aligning your company’s marketing objectives with the information needs of your audience. It means making informed decisions based on market research, audience surveys, and a thorough content audit and analysis. It’s about saying the right things to the right people, the right way. In other words, content strategy is where a successful custom media program begins.
Creative Services: Print
Whether you need a four-page media kit, a 64-page magazine or a 400-page directory, Madison Miles can help with your company’s print projects.
Our print services include:
• Turnkey magazine production and distribution
• Writing and editing
• Design
• Circulation and fulfillment
• Prepress and printing
• Distribution
• Directories
• Media kits
• Photography
Creative Services: Digital
In today’s digital world, your brand is no longer yours to control — it belongs to everyone. Join the conversation.
Our digital services include:
• Content development
• Social media strategy
• Web design and programming
• E-mail marketing programs
• E-books
• E-newsletters
• E-mail list management and delivery
• Digital magazines
• Online media kits
• Webinars
• Application development
Marketing
Actually, everything we do begins with your marketing objectives in mind. But a few of our services don’t fall neatly under print or digital — and hey, we had to list them somewhere.
Our marketing services include:
• Market research and analysis
• Advertising sales
• Event planning
• Direct mail
• Annual reports
• White papers
• Brochures
Brand Extension
Most custom media programs involve us doing market research, audience surveys, and a content audit and analysis, all of which gives us deep insight into your brand. Besides helping Madison Miles launch your publication or design your website, for instance, this intimate understanding of your brand also allows us to brainstorm ways to extend your content’s reach.
For instance, let’s say we’re doing a magazine launch or redesign for your company. As part of this initiative, we can provide turnkey development of an online presence for your publication — a robust, password-protected content portal containing all of the articles from the magazine’s archives. The site can serve as an online meeting place — a hub of conversation and information exchange for readers — that extends the publication’s reach.
A sampling of the possible features for the site:
• Interactive postings of all content from your publications
• A forum where readers can interact with each other and contributing writers
• Blogs from contributing writers
• RSS feeds for all content
We can handle all aspects of the development and maintenance of the site, including:
• Information and visual design
• Implementation of a content management system, including content tagging
• Forum moderation
Other ways to extend your brand’s content may include:
• Topic-specific print supplements (advertiser supported)
• Topic-specific microsites (advertiser supported)
• Extend™ Editions: Digital mini-magazines with content culled from the publication and delivered via e-mail