Working Together
When you work with Madison Miles, you’re not simply hiring a magazine editor to manage your publication or an artist to design your website. You’re hiring a seasoned team of content professionals who will:
• audit and analyze your content’s positioning;
• acquire a deep knowledge of your company’s content marketing objectives, as well as your industry’s information needs;
• implement and maintain processes to create compelling content that delivers results;
• regularly measure the results of your content initiatives;
• recommend additional content-driven initiatives to further benefit your audience while driving revenue;
• and, of course, produce a top-notch publication, website or other content marketing program.
We Make Sure it’s Working.
Measurability is built into every Madison Miles content initiative. After all, if you don’t get quantifiable data about the initiative’s results, how do you know it’s working? Our available measurement tools include annual reader surveys, quarterly reader survey cards, and control groups.
We’re Consistently Consistent.
Sure, creativity can be somewhat of a nebulous, “fuzzy” task — but when your dollars are on the line, you need to know that your content is being handled in the most professional manner possible. That’s why every one of our processes — from content auditing and analysis to writing, editing, printing and mailing — is fully documented and consistently followed, ensuring each project’s timeliness, consistency and success.
We Spend Where it Counts.
We rely on a combination of long-term contract creative personnel combined with internal staff, and we use variety of open-source software solutions, from Joomla! for content management to Gimp for photo editing, all of which helps us minimize costs — which, in turn, means lower prices for you.
Let’s put it another way: Having seen firsthand the efficiencies of numerous publishing companies, Madison Miles has eliminated such unnecessarily weighty and wasteful overhead, focusing its resources instead on what matters most: providing strategic, high-quality content that delivers measurable results for you.
We Give You the Warm Fuzzies.
As an active member of our local community, Madison Miles contributes a percentage of its net revenue to local charitable and civic projects. We also encourage our clients to conserve resources, offering discounted printing rates relative to the percentage of recycled paper used for each project.